Search Marketing is the overall method of driving traffic to a company’s website through the use of search engines, including both organic search engine optimization and paid search strategies. SMstudy® certified Search Marketing Professionals effectively manage the company’s rankings in paid and organic listings on search engine result pages, achieve the marketing objectives and monitor the key metrics. Successful candidates will be awarded the SMstudy® Certified Search Marketing Professional certification by SMstudy® after passing the exam.
This course is appropriate for anyone who is interested in a deep understanding of Search Marketing, like Sales and (online) Marketing Professionals and Specialists. And there is no formal prerequisite for this certification.